Drunk Driving

This advertising campaign was a project in Advanced Graphic Design. They are fictional ads that were made for M.A.D.D. (Mothers Against Drunk Driving). All of the photo's were purchased on istock. The caution tape was created from scratch in photoshop using displacement maps.

The purpose of the ad is to grab the viewers attention with the chaotic scene and large type. Then it tells a story once you come closer and read the caution tape. For example on the first poster the large type says I'm Just Buzzed" but then the caution tape explains what happened:

Driving with a blood aclohol level three times the legal limit, Michael Gagnon killed a mom and her 4 children in a head on collision.

It is sad, but all of these stories are true and I think its good for people to know the truth about the consequences that comes with drinking and driving.